A global consumer brand company with a portfolio of 50+ premium and high-end brands across international, regional, and local markets. Known for its strong brand heritage, international presence, and focus on premium product positioning.

Key Responsibilities

Category Strategy & Portfolio Management

• Own category performance across key business metrics including sales growth, profitability, market share, and brand equity.
• Define portfolio architecture including product roles, pricing strategies, consumer occasion mapping, and annual investment allocation across multiple premium brands.
• Lead the long-term innovation and renovation pipeline, including business case development and approval processes.
• Contribute to strategic storytelling, campaign brief development, and creative direction for priority initiatives.
  
  Team Leadership
• Lead and coach a small team of Brand Managers through clear objective setting, ongoing feedback, and development planning.
• Review and approve annual brand strategies, activation calendars, and performance KPIs.
• Provide hands-on leadership for high-priority projects and complex cross-functional initiatives to ensure strong execution quality.
  
  Planning, Performance & Governance
• Drive annual category planning, monthly business reviews, and budget management.
• Establish measurement frameworks including media effectiveness and brand health tracking, while promoting a test-and-learn culture.
• Ensure all activities comply with corporate policies, legal requirements, and brand guidelines.
  
  Execution Oversight
• Manage external agency partners across creative, media, PR, and research functions to ensure high-quality local execution aligned with global standards.
• Support key campaigns and product launches requiring elevated strategic and creative oversight.
  
  Global & Regional Collaboration
• Partner closely with global and regional marketing stakeholders to align on strategy, portfolio priorities, and execution plans.
• Coordinate adaptation of global assets and guidelines for the local market while representing local business needs in planning discussions.
• Share local market insights to help shape regional and global communication, innovation, and portfolio strategies.
  
  Commercial & Cross-Functional Collaboration
• Work closely with Sales and Customer/Channel Marketing teams on category priorities, pricing strategies, and commercial focus areas.
• Ensure clear translation of brand strategies into customer and channel execution plans.
• Collaborate with Finance on planning, investment management, pricing, and profitability, and partner with Supply Chain teams on demand forecasting and inventory planning.

• Strong experience in brand, category, or portfolio marketing within a multinational environment.
• Proven experience leading teams and managing cross-functional stakeholders.
• Strong strategic thinking, commercial acumen, and project management capabilities.
• Experience working with global and regional stakeholders in matrix organizations.
• Fluent Japanese and business-level English preferred.