A global consumer brand company with a portfolio of 50+ premium and high-end brands across international, regional, and local markets. Known for its strong brand heritage, international presence, and focus on premium product positioning.

Portfolio Strategy

• Lead annual brand planning for the premium spirits portfolio, with a flagship single malt whisky brand as the primary focus.
• Develop and manage the portfolio architecture across core, premium, and prestige product tiers.
• Define brand positioning, communication priorities, and distinctive brand identity across the portfolio.
• Analyze consumer, category, and competitive trends to develop premiumization, gifting, and luxury growth strategies.

Brand Building, Campaigns & Consumer Activation

• Develop and execute integrated marketing plans across digital, social media, PR, influencer marketing, and consumer engagement channels.
• Lead creative and media agencies through briefing, creative development, localization, production, and campaign evaluation.
• Ensure local execution remains consistent with global brand strategy while addressing local market needs.
• Drive premium storytelling through digital campaigns, PR, key opinion leaders, influencers, and experiential marketing.
• Utilize prestige product launches to strengthen overall brand equity and encourage premium trade-up within the portfolio.
• Deliver engaging consumer experiences including tastings, premium events, collaborations, and brand showcases.

Prestige Portfolio Management

• Develop market strategy for ultra-premium and rare product releases, including allocation planning, pricing strategy, and route-to-market.
• Collaborate with regional and global teams on allocation planning, pricing frameworks, and annual luxury activation calendars.
• Build relationships with premium hospitality venues, luxury retailers, private client networks, and other high-end partners in collaboration with commercial teams.

Innovation & Product Launches

• Lead innovation, renovation, and new product launch projects across the portfolio.
• Manage launch readiness, including forecasting, supply alignment, marketing investment, and commercial enablement.
• Conduct post-launch evaluations and identify opportunities to improve future launches and portfolio performance.

Global & Regional Collaboration

• Partner closely with global and regional marketing teams to align on brand strategy, innovation, and communications.
• Adapt global marketing assets and guidelines for the local market while maintaining brand consistency.
• Provide local market insights to influence future innovation, communications, and long-term brand strategy.
• Maintain proactive communication with international stakeholders throughout annual planning cycles.

Commercial & Cross-Functional Collaboration

• Work closely with Sales and Trade Marketing teams to align brand priorities with commercial objectives.
• Develop brand strategies, assets, and activation plans that support execution across multiple sales channels.
• Partner with Finance on budgeting, pricing strategy, profitability, and marketing investment management.
• Collaborate with Supply Chain on demand planning, forecasting, and inventory management.
• Work with Legal and Regulatory teams to ensure all marketing activities and product communications comply with local regulations.

Governance & Compliance

• Protect brand integrity by ensuring all marketing activities comply with global brand standards and local regulatory requirements.
• Oversee packaging approvals, artwork accuracy, and product master data to ensure consistency and compliance.

•    3–7 years in brand management within FMCG, beverages, spirits, luxury, or lifestyle categories.
•    Experience in premium/luxury brand storytelling strongly preferred (whisky experience an advantage).
•    Proven ability to lead digital-first 360° brand activation and PR/influencer programs.
•    Strong capability in managing multi-tier portfolios and aged-statement structures.
•    Analytical mindset; able to turn insights into clear actions.
•    Effective cross-functional and global/regional stakeholder management.
•    Experience managing creative, PR, and media agencies.